50 facts & Stats about online reviews in 2017

50 facts about online reviews and your BUSINESS

Online review stats 2017

Click the infographic above to enlarge or read the text version below. 

1. 92% of consumers now read online reviews vs. 88% in 2014

2. 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014

3. Star rating is the number one factor used by consumers to judge a business

4. 44% say a review must be written within one month to be relevant.This highlights the importance of recency in reviews!

5. 68% say positive reviews make them trust a local business more vs. 72% in 2014

6. 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014

7. 60% of consumers have searched a business at least six times per year vs. 56% in 2014

8. There has been a considerable decrease in those that “never” search for a local business online, down from 22% to 9%, and an increase in those that search for a local business every day, up from 7% to 14%

9. 73% have read online reviews on a desktop

10. 38% have read online reviews on mobile internet vs 24% on a mobile app

11. 29% have read reviews on a tablet

12. 33% believe all local businesses should have websites designed for mobile vs. 25% in 2013 (Now Up To 60%)

13. 61% are more likely to contact a local business if they have a mobile optimized site

14. In 2016, 13.5% of online reviews mention the words “friendly” or “rude,” and 26.8% talk about the service!

15. 73% of consumers form an opinion by reading up to six reviews ,vs. 64% in 2014

16. 88% of consumers form an opinion by reading up to ten reviews vs. 84% in 2014. This means it’s important to have a large body of reviews, as customers are reading more reviews now than in all years past.

17. Only 12% are prepared to read more than 10 reviews vs. 16% in 2014

18. 26% of consumers say it’s important that a local business responds to its reviews

19. Only 14% of consumers would consider using a business with a one or two star rating

20. 57% of consumers would use a business with a three star rating

21. 94% of consumers would use a business with a four star rating

22. 51% of consumers will select a local business if it has positive reviews

23. 88% trust reviews as much as personal recommendations, vs. 83% in 2014

24. 48% will visit a company’s website after reading positive reviews

25. 23% will visit the business premises directly after reading positive reviews

26. 9% of consumers will phone a business after reading positive reviews

27. 95% of consumers suspect censorship or faked reviews when they don’t see bad scores

28. Reliability (27%), expertise (21%) and professionalism (18%) remain the most important attributes to consumers

29. More consumers are interested in “good value” than before, while less are concerned about the “expertise” of a business

30. Word of mouth is still the most popular method of recommendation for consumers despite a 2% drop year over year

31. On average, a consumer will look at over 10 information sources before making a purchase

32. Over half of young people aged 18 to 34 say they trust online reviews more than the opinions of friends and family

33. 88% of online shoppers incorporate reviews into their purchase decision

34. Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops

35. Reviews are especially important for local searches as they influence up to 10% of the ranking

36. Only reviews from friends and family are trusted more than online reviews. Reviews from experts and celebrity endorsements are less trusted than online reviews

37. 30% of consumers assume online reviews are fake if there are no negative reviews

38. The three online platforms dedicated to reviews with the most global traffic are: yelp, tripadvisor, foursquare

39. 58% of consumers said they have recently (within the past five years) began leaving more and more online reviews based upon customer service

40. 100% of customers who make over $150,000 annually claim to leave reviews when it comes to a poor customer service experience

41. Reviews of 50 or more, per product can mean a 4.6% increase in conversion rates

42. 63% of customers are more likely to make a purchase from a site which has user reviews

43. Customers are 105% more likely to purchase while visiting, when site visitors interact with both reviews and customer questions and answers, and spend 11% more than visitors who don’t interact

44. Reviews produce an average of 18% uplift in sales

45. 64% of consumers would read online reviews when purchasing technology items

46. 68% of consumers trust reviews more when they see both good and bad scores

47. Between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service

48. 86% of people will hesitate to purchase from a business that has negative online reviews

49. Number of reviews posted every minute by Yelp users is over 30,000

50. If a business resolves its issue quickly and efficiently, 95% of unhappy customers returns back to your business



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